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Smith & Nephew CEO Bohoun: No-frills Syncera program a growth driver
Smith & Nephew CEO Olivier Bohoun is bullish on the prospects for the company’s Syncera pilot program, which replaces sales reps with an automated system, to become a growth driver in the years to...
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Going rep-less without losing OR knowledge: Intralign’s new model
Implant costs are one of the biggest expenses associated with orthopedic surgery cases. However, some companies are now seeking to lower implant prices by using “rep-less” models. Surgeons and...
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Docs doubt ‘repless’ sales model for medical devices
A pair of high-volume orthopedists who specialize in hip and knee replacement surgeries are skeptical of generic or “repless” sales models, in which medical device companies offer lower-cost implants...
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Smith & Nephew bolsters repless Syncera program
Smith & Nephew added a pair of software assets to its Syncera generic sales business, a so-called “repless” model for orthopedic devices. The British healthcare giant said it acquired the Virtual...
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5 reasons why taking device sales reps out of the OR is a big mistake
Healthcare costs are spiraling out of control, and hospitals and health systems are attempting to reign in spending. Organizations are scaling back and cutting corners throughout the many stages of...
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Where is Going Rep-less Going?
The question is not “Whether” a hospital should go rep-less. The question is “When”, or more importantly, “How”. Healthcare simply cannot afford current implant and device prices. Key service lines...
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Rep-less Model Raising Eyebrows
What most of the general public does not know, is that there are specific reps that stand in on surgeries such as hip and knee replacement procedures in order to assist the surgeon. No one knows the...
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Rep-Less: Loma Linda Leaders Reflect on the Process
The room was full of OR managers, eager to hear about how their peers had adopted a newer concept. “I want to make one thing very clear – we are not anti-vendor in any way,” stated Ilsa Nation, RN, MA....
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Why is that salesman in the operating room for your knee replacement?
They are a little-known presence in many operating rooms, offering technical expertise to surgeons installing new knees, implanting cardiac defibrillators or performing delicate spine surgery. Often...
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Will ASC joint replacements alter the role of implant representatives?
The healthcare delivery system in the United States is considered the most expensive in the world, and the future need for joint replacements is sure to worsen the economic pressures. Same-day surgery...
View ArticleHow Salesmen Showed Up In Operating Rooms, And Why Hospitals Are Scrutinizing...
In an operating room, there’s the surgeon, the anesthesiologist, a surgical tech and a scrub nurse. And in many procedures that involve an implanted medical device, there’s often someone else standing...
View ArticleSales Reps May Be Wearing Out Their Welcome In The Operating Room
In the operating room, surgical masks and matching scrubs can make it hard to tell who’s whom — at least for outsiders. Patients getting wheeled in might not realize that salespeople working on...
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